We’re looking for a select few “dream clients” to increase their lead conversion rate by 200% while increasing their profit per deal at the same time…
We’ll do this together:
> Without increasing your persuasion skills… which is difficult and subjective.
> Without increasing your marketing spend to get “hotter” leads… aren’t you already spending enough?
> Without partnering on deals… we don’t need to take any of your profits.
> And without putting in more hours during the week… heaven knows you’ve been hustling too hard anyway.
This might be the opportunity you’ve been looking for.
Now, I get it.
With those big promises…
Your B.S. meter is probably MAXED out.
But you won’t see me posing next to any neon green Lamborghinis.
I’m not your guru.
My name’s Blair.
Former engineer turned full-time real estate investor.
I’m just a 38 year old dad from a small town outside of Charlotte, NC.
I work from home and drive my kids to school every day.
Weekly date nights with the wife, and a few vacations a year.
Just a normal guy.
A guy that does the real estate investing business a little differently than most.
More successfully than most, too.
With my “whizz-bang reverse scronificator wholetail cheat code method”, of course.
Ok just kidding.
But it really does boil down to a few key steps:
Step 1: Understand that Houses are Hamburgers
FACT: most “wholesalers” are broke. They need cash like they need oxygen.
Ouch. Hope that didn’t sting too much.
Now, whether you love McDonald’s or not, you gotta admit, Ray Kroc was a pretty smart dude.
Didn’t you see that movie about him — The Founder — starring Michael Keaton?
There’s a scene in the movie where Ray is struggling financially until he finally realizes he’s been playing the wrong game the whole time.
He was thinking hamburgers were his source of profits.
And because of that, the profits trickled in a few pennies at a time.
But when he shifted his focus to the dirt underneath the hamburger stand…
His profits started flowing in a few thousand dollars at a time.
Ray had to change the game he was playing in order to skyrocket himself to success.
So just like Ray, you and I need to realize what game we need to be playing in the real estate business.
And I’m gonna say something crazy here:
You are NOT in the “house” business.
You are in the FINANCING business.
The house is simply the thing around which we create financing opportunities…
No matter what kind of deal you’re doing — all-cash, seller finance, lease-option, subject-to, etc etc.
They’re all various forms of FINANCING.
The houses themselves are the hamburgers.
Because think about it, who’s got all the skyscrapers downtown?
And what game are the banks playing?
The financing game.
Maybe it’s time we take back some of that profit from them, don’t ya think?
Bottom line: the money isn’t in the house, it’s in the financing.
Step 2: Use “Reverse Offers”
FACT: Most wholesalers are broke.
(Oops, did I repeat myself?)
SOLUTION: Stop making offers to sellers.
Sounds ridiculous, I know.
But let me ask you, have you ever heard these words from a seller?
“Just send me an offer…”
Or, “come look at the house and tell me what you’ll pay…”
If you fall for that, you’ve lost the game before it even starts.
We do NOT go out to the house every time a homeowner says they want to sell — whether they have a boat load of equity or not.
Instead, we use a little “Reverse Offer” magic and a 2-Step Screening Process.
Because here’s the big secret to winning negotiations:
***Negotiation is the art of letting the other person have your way.*** (read that again)
In other words, whatever deal you and the seller agree to has to be the seller’s idea.
Ask them the right questions, in the right order, over the phone before you ever go visit the house.
And by doing that, we essentially FORCE the seller to make an offer to US.
Think about it — if you’re making offers to sellers without first knowing what they really truly want out of the deal, you’re playing the game blind-folded.
You’re shooting in the dark.
This is a total one-eighty from nearly everything the gurus are preaching right now.
They say: “drop everything and go out to the house ASAP and spend 3 hours with the seller building rapport and then they’ll drop their price by 40% and you’ll have a deal!”
Stop wasting time looking at houses you’re never gonna buy.
You’re not there to make a new friend, and neither is the seller.
You’re there to solve their problem.
You’re the one doing them a huge favor. Not the other way around.
Stop begging sellers to sell to you.
They gotta convince YOU on why you should buy THEIR house.
When you get this right you can watch your closing rate shoot up to as much as 80%.
Step 3: Use “Time-Stretching” Whenever Possible
FACT: Most wholesalers are broke.
(Dang, there I go repeating myself again.)
SOLUTION: take the blinders off on what a good deal is and isn’t.
The popular gurus these days will tell you that “every good deal starts with a deeply discounted price.”
This is absolutely false.
I don’t know if they’re deliberately misleading people or they’re just ignorant…
But when you make your deal with the seller all about PRICE, you’re playing the game with one hand tied behind your back.
And in reality, you’re limiting your opportunity for profit by at least 90%.
No wonder you’ve been struggling to make this business work!
That’s because you’re totally ignoring the TIME value of money.
In other words, when the seller will allow you to pay them off over TIME, all of a sudden the price is almost IRRELEVANT.
Here’s a little “dummy test” to help illustrate this:
If a seller offered to sell you a $200k house for $220k, would you buy it?
The wholesaler with blinders on, who’s all about PRICE would obviously say “H — E — double hockey-sticks no.”
But what if I told you the seller was willing to let you pay them off over time at $1 per month until paid?
If you wouldn’t jump at that deal, like I said, you’re playing the game with one hand tied behind your back.
That’s a method we call “Time Stretching”.
And if you’re thinking a seller would never sell their house without getting paid off in full at the time of closing, just remember:
You’ll never get more in life than what you ask for.
For those of us who’ve mastered this type of business, what we call “Transactional Engineering”, a whole new world of opportunity opens up for us.
No longer are you fighting over the scraps left behind by the big wholesaling operators in your market.
You’re no longer spending big bucks on marketing looking for that needle-in-a-haystack deal.
Suddenly you’re able to do deals with essentially ANY seller lead that comes your way.
This is what lowers your marketing cost per deal, increases your closing rate, and increases your profit per lead and profit per deal.
And when you can do all those things, you become unstoppable in your market.
Because 98% of investors out there don’t know this stuff.
Or maybe they’ve heard of it, but they just don’t “get it”.
This creates massive opportunity for you to elevate yourself above the crowd.
To a level of status in your market as a “Transactional Engineer”.
Glad you asked.
We’re mentors and leaders in the market.
We help wholesalers like you take their business to the next level by implementing our unique models.
To date we’ve coached over 200 clients in our methodology.
You’ll see some of them on the next page.
We’re looking for a few more long-term “dream clients” to bring into the fold.
We do the brain work.
You do the leg work.
We don’t give you the fish, we teach you to fish.
Who’s a “dream client” you say?
- You’re all-in on real estate.
- You have a budget for marketing and our assistance.
- Ok if you’ve never done a deal.
- Maybe you’ve already bought another real estate training course or two, maybe not.
- You believe in our model for unstoppable growth.
- You’re not afraid to invest in yourself.
Maybe that’s you?
Let’s find out.
I’ve got a video with full explanation on the next page.
Shows some more details about this opportunity.
And some past client results.